What makes a good logo in Toronto is an intelligent mix of art and business. Not only does it capture the eye with its artistic touch but it also has a message to tell. To do this, the design has to be strongly memorable. For businesses, the message is all about the products, services, and brands being marketed. For organizations, the message can be the advocacies the members are championing. The ultimate goal of this logo is to give an influential identification to the business or organization. It is necessary that this identification is an accurate and complete representation of the business or organization.

The ability to copy well is another factor that determines what makes a good logo. The use of a Toronto logo for a business or organization will be everywhere and often so, it is necessary that the logo copies well. the logo must look great on a small scale and a large scale use. Logos will be ubiquitous on buildings, letterhead, products, promotional items, and signs. Whether on a business card or on a billboard, a good logo can be an effective way to deliver a message to the target audience. The success of the logo lies on the positive image it can evoke to the audience.

Every business or organization must be familiar with the criteria that determines what makes a good logo. As one of the most important marketing tools, a good logo offers an immediate impact. In order for the logo to have an immediate impact, aesthetics must be considered while business is still in mind. The business or organization logo should catch the eye of the viewer and keep that viewer's attention. That is the primary objective of every logo- to grab the viewer’s attention. Moreover, with an intelligent mix of art and business, a good logo has the ability to copy well.